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The Challenge

The Time To Ride® Challenge is all about sharing the joy of horses with newcomers. It offers the equine professional (“host”) an opportunity to grow his/her business by meeting and connecting with horse-interested people, while competing for cash and prizes.

Challenge hosts offer activities during the months of June—November to give newcomers a chance to meet a horse, pony, mule and/or donkey. More than 1,500 beginner-friendly hosts in 50 states have already taken the Challenge, resulting in more than 100,000 people enjoying a first-time equine experience. Hosts are encouraged to use Time To Ride® ideas and resources to create fun, beginner-friendly activities aimed at generating new long-term customers. A host competes in either the small, large or non-profit/club division to reach the most newcomers during the Challenge period.

Challenge registration begins May 15, 2018. The Challenge begins June 1, 2018 and continues through November 15, 2018.

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Challenge Rules and Regulations

Challenge FAQ

Time To Ride® is an equine-industry wide program facilitated by the American Horse Council with the goal of connecting, or reconnecting, people with horses in their local areas. Time To Ride programs are designed to connect families, particularly moms and children, to horses. Through the Time To Ride Challenge, the kid-friendly interactive Take Me Riding website, and other programs, Time To Ride encourages people to enjoy the many benefits of horse experiences which include increased mental and physical well-being.

Time To Ride® programs for equine industry professionals focus on helping the professional grow his/her business. By connecting families to horses, horse professional can gain clients while creating new riders and horse owners who become valuable participants in the equine industry.

Time to Ride® is a collaboration between the following equine industry leading companies and organizations:

With additional support from: