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Equine Businesses Welcomed to Register for the 2017 Time to Ride Challenge

Georgetown, TX, March 10, 2017 - Time to Ride invites stables, clubs and all horse businesses nationwide to register now for the 2017 Time to Ride Challenge, a grassroots competition offering $100,000 in cash and prizes! In its fourth year of competition, the Challenge is the only industry-wide effort specifically designed to encourage entry-level participation in riding and other horse activities. Participating horse professionals will work to create engaging outreach events in Phase I, May 1st through August 31st, that connect with the general public and introduce families to the joy of horses. Then in Phase II, which occurs simultaneously and continues through September 30th, they will help these new horse enthusiasts get involved regularly through riding lessons or other ongoing horse experiences. The stables, clubs and businesses which introduce and convert the greatest number of newcomers will win their share of $100,000 cash and prizes across size-based divisions.

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The 2017 Time to Ride Challenge: More Winners, More Ways to Win!

Georgetown, TX, February 7, 2017 - The Time to Ride Challenge, a grassroots competition that offers support and incentives to businesses growing the horse industry, will return for its fourth year in 2017. This year’s contest will award more cash than ever before and introduce significant structure changes to help contestants focus on creating new long-term horse enthusiasts.

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Time to Ride Partners with Equine Affaire for Riding Events and More

Georgetown, TX, January 31, 2017 - This year, Time to Ride joins Equine Affaire for the first time to provide attendees with horseback rides and information on how to get involved with their local horse community. Time to Ride, an initiative to open wider the doors of the horse world to people across the nation, is excited to partner with Equine Affaire at their 55th annual event in Columbus, Ohio, April 6th through 9th, 2017. Time to Ride will host a riding session for beginner riders in Cooper Arena at the Ohio Expo Center and a booth in Equine Affaire’s Breed Pavilion to network with equine professionals interested in becoming involved in Time to Ride programs that will help grow their own businesses and the entire horse industry.

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Time to Ride’s Best Practices Contest Rewards Top Marketing Strategies

Georgetown, TX, December 6th, 2016 - Time to Ride congratulates the winners of its 2016 Best Practices Contest, a written-entry contest that rewards Challenge contestants for their innovative and effective outreach strategies. First place winner is Ashwood Farm of St George, Kansas; second place is Equine LEAD of Olney, Illinois; and in a tie for third are Cross Roads Stable of Elverta, California and Heavenly Horse Stables of Pinckney, Michigan. The contest judged entries on creativity and innovation; effectiveness at reaching new horse enthusiasts; quality of newcomer horse experience; and efforts made to reach beginners.

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Time to Ride Challenge Introduces Over 28,000 New Enthusiasts to Horses; Awards $100,000 in Cash and Prizes

Georgetown, TX, October 26, 2016 - The Time to Ride Challenge concluded its 2016 year by awarding $100,000 in cash and prizes to top stables, clubs, and businesses in three tightly competitive divisions who excelled at introducing new people to horses. A total of 38 hosts will take home cash prizes ranging from $100 to $10,000, plus products and awards provided by American Horse Council Marketing Alliance organizations, for their successful efforts in bringing new enthusiasts into the horse industry through the Challenge. Time to Ride congratulates every Challenge host who participated and worked hard towards growing their businesses and the horse industry!

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Colorado State University Equine Sciences Clubs Plan for Collegiate Challenge

Georgetown, TX, October 17th, 2016 - Colorado State University Equine Science clubs have an important goal this fall semester: growing the local equestrian community. Five clubs and one class have planned beginner-friendly events geared towards introducing new people to horse activities. The club that is most successful at doing so can win prize money in the collegiate contest, which is inspired by the national Time to Ride Challenge.

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Time to Ride Congratulates Pledge to Take a Friend Riding Sweepstakes Winner

Georgetown, TX, October 12th, 2016 - A Parker, CO equestrian will enjoy a three-night stay at The Resort at Paws Up for entering the Pledge sweepstakes in September. Georgetown, TX, October 12, 2016 - Time to Ride today announced the winner of the Pledge to Take a Friend Riding Sweepstakes, which took place September 1-30 and encouraged equestrians to introduce a friend to riding. Caitlin W. of Parker, Colorado was selected in the random-draw sweepstakes to receive a three-night stay at a luxury dude ranch in Montana, the Resort at Paws Up.

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Summer Wraps Up with the Final Day of the Time to Ride Challenge

Georgetown, TX, September 30th, 2016 – After four months of competition, the Time to Ride Challenge concludes today, September 30th. Nationwide, stables, clubs and businesses (“hosts”) in the grassroots contest have been working hard to win their share of $100,000 cash and prizes by introducing new people to horses. A record number of 1,004 events were held throughout the competition!

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Pledge to Take a Friend Riding Sweepstakes Launches with Celebrity Support

Washington, D.C.,September 6th, 2016 - On Thursday, September 1st, Time to Ride launched its Pledge to Take a Friend Riding sweepstakes aimed at encouraging horse owners and riders introduce non-rider friends to horseback riding. Celebrities from all corners of the horse world have teamed up with Time to Ride by taking the pledge, including Lyle Lovett, D. Wayne Lukas, Al Dunning, David O’Connor, Lindy Burch, Lynn Palm, Tom McCutcheon, Sandy Collier, Audrey Griffin, Barbra Schulte, Kerry Kuhn, and Tootie Bland.

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Special Cash Prizes Offered for September Time to Ride Challenge Events

Washington, D.C., August 29, 2016 – To kick off the final month of the 2016 Time to Ride Challenge, a special September incentive will award an additional $400 in cash to stables that excel at introducing new enthusiasts to horses. The top two largest single events, by number of newcomers attending, will win $250 and $150, respectively. The incentive is part of $100,000 cash and prizes that the Challenge will award to the top stables, clubs, and businesses nationwide that are competing to grow their businesses by introducing new people to horseback riding throughout the summer.

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