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The Pledge to Take a Friend Riding Kicks Off July 22nd

June 30, 2017, Georgetown, Texas - The Pledge to Take a Friend Riding is the newest addition to the Time to Ride initiative. Introduced in 2016, the Pledge is a sweepstakes incentive aimed at encouraging equestrians everywhere to introduce their non-horse riding friends and family to take part in a horse-related activity. The goal of the Pledge is to encourage the equine community to become more welcoming and inclusive of newcomers. This year, the Pledge will begin on July 22nd and will be open through September 16th. Anyone may enter by simply taking the pledge to take a friend riding.*

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Time to Ride Reaches Major Milestone: 100,000 New Horse-Human Connections

June 21, 2017, Georgetown, Texas - Time to Ride has reached a major milestone: connecting 100,000 new people to horses. The industry outreach program, created by an alliance of forward-thinking companies and organizations, focuses on increasing participation in the horse industry by engaging new enthusiasts in equine activities.

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Time to Ride’s Fourth Annual National Meet a Horse Day Set for July 22nd

June 7, 2017, Georgetown, Texas - Across the United States, Time to Ride Challenge hosts are creating beginner-friendly events specifically for National Meet a Horse Day, July 22, 2017. Horse professionals nationwide will unite with the singular goal of helping new enthusiasts meet a horse for the very first time. Each event, with its own unique themes and activities, is created to attract anybody and everybody interested in discovering the joy of horses!

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Time to Ride Challenge Hosts Made Center Stage in #SpotlightSaturday

May 31, 2017, Georgetown, Texas - The Time to Ride Challenge, a nationwide program dedicated to increasing participation in the horse industry, recognizes participating hosts in 2017’s new #SpotlightSaturday features. The hosts are featured on the Time to Ride social media platforms for their efforts implementing creative, beginner-friendly marketing tactics to welcome newcomers to horses and grow their businesses.

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Where is the Next Generation of Riders?

May 9, 2017, Georgetown, Texas - The 2017 Time to Ride Challenge began May 1st for the $100,000 grassroots contest’s fourth year. Already, hundreds of events nationwide are planned by hosts who share the mission of connecting brand-new enthusiasts to horses. Stables, clubs and businesses are working toward growing their own reach and client base while earning cash and prizes and, most importantly, nurturing the next generation of participants in the equine industry.

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Time to Ride Challenge Association Program (CAP) More Than Doubles in Size

April 19, 2017, Georgetown, Texas - The 2017 Time to Ride Challenge is shaping up to be the best Challenge yet, due in part to the overwhelming response of industry breed and discipline organizations, and state horse councils joining forces with the contest. The Challenge will award $100,000 in cash and prizes to horse professionals who can generate the most “newcomer” interactions with horses, and bring them back for a follow-up experience to encourage further participation. A plethora of breed, discipline, and professional organizations have partnered with Time to Ride to substantially grow awards available to Challenge Hosts.

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Time to Ride, Haflingers and Rocky Mountain Horses attend Equine Affaire!

Georgetown, TX, March 30, 2017- On April 6th Equine Affaire will open its doors again for another year of world-class education and entertainment. Time to Ride, a nation-wide initiative to grow the equine industry through connecting people to horses within their communities, will be in attendance to offer rides and information on how to engage with horses in the area. In partnership with Time to Ride, the Ohio Haflinger Association and the Rocky Mountain Horse Association will be providing lessons and other activities in the Cooper Arena.

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Challenge Association Program is Back and Better Than Ever

March 22, 2017, Georgetown, Texas - For another year, more horse industry breed and discipline organizations have joined forces with the 2017 Time to Ride Challenge to introduce new horse enthusiasts to riding. The Challenge will award $100,000 cash and prizes to the stables, clubs, and businesses who can generate the most “newcomer” interactions with horses and then bring them back for a follow up experience. Breed and discipline organizations have partnered with Time to Ride to reward their members for participating in the Challenge.

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Equine Businesses Welcomed to Register for the 2017 Time to Ride Challenge

Georgetown, TX, March 10, 2017 - Time to Ride invites stables, clubs and all horse businesses nationwide to register now for the 2017 Time to Ride Challenge, a grassroots competition offering $100,000 in cash and prizes! In its fourth year of competition, the Challenge is the only industry-wide effort specifically designed to encourage entry-level participation in riding and other horse activities. Participating horse professionals will work to create engaging outreach events in Phase I, May 1st through August 31st, that connect with the general public and introduce families to the joy of horses. Then in Phase II, which occurs simultaneously and continues through September 30th, they will help these new horse enthusiasts get involved regularly through riding lessons or other ongoing horse experiences. The stables, clubs and businesses which introduce and convert the greatest number of newcomers will win their share of $100,000 cash and prizes across size-based divisions.

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The 2017 Time to Ride Challenge: More Winners, More Ways to Win!

Georgetown, TX, February 7, 2017 - The Time to Ride Challenge, a grassroots competition that offers support and incentives to businesses growing the horse industry, will return for its fourth year in 2017. This year’s contest will award more cash than ever before and introduce significant structure changes to help contestants focus on creating new long-term horse enthusiasts.

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