It’s Time To Grow Your Business

We’re Here To Help You Connect With More New Riders

Time To Ride® was created by the American Horse Council’s Marketing Alliance to help barns, riding centers, clubs, and nonprofit organizations grow by connecting them with more people in their communities.

It all starts by creating a free account and registering your business or organization with Time To Ride. Then your listing will appear when potential riders who visit our site search for horse-related businesses in your area. You’ll also get access to free resources to help grow your business.

Time To Ride is dedicated to helping barns, riding centers, clubs and non-profit organizations grow by connecting with more people in their communities. If you have a passion for teaching new riders, love welcoming new people to horse activities, and want to grow your business by sharing the joy of horses with others, Time To Ride programs offer support and rewards.

Time To Ride Challenge

The Time To Ride Challenge is all about sharing the joy of horses with newcomers. Since 2014, the Challenge has awarded thousands of dollars in cash and prizes to the host stables, businesses, and organizations that introduced the greatest number of new people to horses through fun, beginner-friendly horse experiences. To date, over 100,000 people have been introduced to the joy of horses through the Challenge!

The 2018 Challenge enrollment opens May 15, and events start on June 1. Win cash while growing your business!

2018 Challenge Information


Challenge Resources

“By participating in the Challenge, I gained new riding lesson clients and won cash that put a new roof on my barn!” – Cody Pritchard, Cooperstown Equestrian Park 2015 second-place winner of $5,000

Create an account to access the Marketing Toolkit and customizable templates and to download free print ads and marketing images.

Marketing Toolkit

The toolkit is designed for stables, clubs, and businesses participating in the Time To Ride Challenge, but the ideas and marketing strategies can be used year-round to stimulate your business. In it you’ll find:

  • Tips for reaching newcomers to horseback riding
  • Marketing research to help you determine your target market
  • Fun event and program ideas
  • Customizable press releases, public service announcements, and advertising material
  • Event ideas and best practices from successful Challenge hosts


Free Marketing Materials

Free advertising materials designed so that you can add your stable’s or business’ information and print yourself.


Resources for Kids Ages 5-9

Take Me Riding is a special space designed just for kids ages 5-9. Fun video games, facts about horses, and three video series help boys and girls explore the joy of horses.

Spread the word about Take Me Riding, including lesson plans and educational resources, with parents and teachers for tons of fun and learning for horse-crazy kids—or, download the materials yourself and use them at your stable or club.


Find a ride near you

Only show locations with upcoming events