Business FAQs

Who manages the Time To Ride Challenge and sets the rules and regulations?

The American Horse Council Marketing Alliance funds and manages Time To Ride.


What’s the purpose of the Challenge?

The purpose of the Challenge is for equine businesses such as stables, clubs, and non-profit organizations to introduce new people (“newcomers”) to horses, and to help them become regularly involved, by providing the newcomers a positive, beginner-friendly horse experience—all while competing for cash and prizes.


What’s different about the Challenge this year?

The divisions have been modified for 2018. There are three divisions: Small Barn (1-11 lesson horses); Large Barn (12 or more lesson horses); and Clubs/Non-Profit Organizations (with 300 or fewer members/volunteers).


What’s in it for me?

In addition to the chance to win cash and prizes, you’ll be better able to connect with your community, gain new clients, and grow your business!


What is a “host”?

A host is any individual, stable, facility, nonprofit club/association with no more than 300 members, nonprofit equine rescue operation, or therapeutic riding center that is registered as a host on the Time To Ride website. One or more hosts may work together for purposes of the Challenge; however, if so, then all such hosts will be considered one host for purposes of determining the appropriate division. Please see “Rules & Regulations” for more information.


What is a “newcomer?”

A newcomer is defined in the Challenge Rules & Regulations as any person with little or no recent experience with horses. Newcomers do not include anyone who has been involved with horses, riding lessons, or equine competition within the past three (3) years.


How do I participate?

  1. Create an account on
  2. Register to become a Challenge Host, choose your division, and access your account.
  3. Read the 2018 Time To Ride Challenge Rules and Regulations thoroughly, and be sure to note that there are two phases to the Challenge.
  4. On your Time To Ride page, schedule Challenge events that include fun, safe, beginner-friendly newcomer experiences to occur between June 1, 2018 and November 15, 2018.
  5. Read the 2018 Time To Ride Challenge Rules & Regulations one more time.
  6. Plan, promote and host your Challenge events and collect liability releases (hard copy or digital smart waiver) from every newcomer who attends.
  7. If you collected hard copy liability releases, enter the newcomer information from those releases into the appropriate, previously scheduled Challenge event(s) on your Time To Ride page. If you used the digital Smartwaiver liability release, you don’t have to do anything further. These newcomers are already recorded.
  8. Keep track of your progress and standing on your Time To Ride page. Winners will be determined in December.
  9. Stay in touch with newcomers who attend your events, and watch your student, customer, and member groups grow!


What can I win?

An estimated total of $50,000 in cash and prizes will be awarded. See Rules & Regulations for more details.


Are liability releases required?

Yes. Either a hard copy liability release or a digital Smartwaiver liability release is required for each newcomer who attends your event(s). There is a link to download the hard copy liability release within the Rules & Regulations. The Smartwaiver web link to your digital liability release will be emailed to you shortly after registering your first Challenge event.


What type of event(s) may I host?

Any single-day event in a safe environment involving a live horse with experienced horse handlers qualifies. The event must be designed to connect newcomers to horses in a fun, safe and beginner-friendly way, and must be scheduled on the host’s Time To Ride page at least five (5) days prior to the event date. Events must be held between June 1, 2018 and November 15, 2018. Review the Marketing Toolkit for fun event ideas.


What about liability insurance for my event(s)?

Each host is required to carry, at its own expense, comprehensive general liability insurance with a minimum of $1,000,000 per occurrence combined single limit for bodily injury and property damages. Your existing farm, ranch, business or home owner’s insurance policy may already have the liability coverage required so check with your insurance agent. Please refer to the Rules & Regulations for details.


I’m new to hosting public events. What are some examples of appropriate Challenge events?

The Marketing Toolkit you can download from your Time To Ride page has lots of great ideas. Also, go to the Time To Ride Challenge Hosts’ Facebook group and click Join. There you can see ideas from other hosts and share your own ideas.


Can I count the events I’ve already held as Challenge events?

Only events held between June 1, 2018 and November 15, 2018 are eligible. Events held or newcomer lists acquired outside of these days will not be counted. Remember, all Challenge Events must be scheduled on your Time To Ride page at least five (5) days prior to the event date.


Are summer camps allowed as Challenge events?

Our liability insurance carrier requires that all Challenge events be single-day events so you cannot list your full week(s) of camp as one event. However, a great way to incorporate your summer camp program into the Challenge is to schedule and host a specific Challenge event on the final day of camp and invite the campers’ families and friends, who are often also newcomers, to enjoy a fun day at the barn. REMEMBER: camp days only count if attendees are truly new to horses.


What do I do with the hard copy liability releases after each event?

Within seven days of each event, use the releases to enter the newcomer information on your Time To Ride page. This is how Time To Ride counts your newcomers who fill out hard copy releases. Newcomers from digital Smartwaiver liability releases are automatically counted in the Smartwaiver website. Be sure to keep the releases for your records.


How do the newcomers from my Smartwaiver liability releases get counted since they are not entered on my page?

Time To Ride monitors the master Smartwaiver account and will record your total number of Smartwaiver newcomers each week on your Time To Ride page.


How will I know what my standing is compared to other hosts in the contest?

On a weekly basis, Time To Ride will calculate each host’s total newcomers from hard copies plus Smartwaiver releases and update each host’s Time To Ride page. You cannot see other hosts’ newcomer totals.


When will results be announced?

Results will be announced on or around December 1, 2018.