May 9, 2018, Washington, DC — Time To Ride® is pleased to announce that the popular Time To Ride Challenge is on for 2018! The purpose of the Challenge is to support individual equine businesses and organizations in attracting newcomers to horses by hosting an event at their facility. This grassroots approach gives barn owners the opportunity to grow their business by introducing non-horsey people to the beauty and benefits horses bring to our lives, while simultaneously growing the horse industry overall.
Each Time To Ride participating barn and organization (host) is provided with direct marketing support to promote a one-day event for newcomers. The support includes marketing materials that the host barn can use locally, and suggestions for holding a successful event. New this year, Time to Ride will implement and pay for a personalized digital marketing campaign specific to the host’s event and location for the first 100 barns that enroll as hosts, investing $500 in each campaign.
Time To Ride will once again award cash and other prizes to participating barns who introduce the most newcomers to horses. There will be two phases to the Challenge again this year: Phase 1 – Acquisition; and Phase 2 – Activation; with prizes awarded for both phases. During Phase 1, host barns hold one-day events for newcomers. For Phase 2, hosts invite participants from the Phase 1 to return for a more in-depth horse experience, such as a riding lesson.
Host enrollment for the 2018 Time To Ride Challenge opens May 15. The Phase 1 dates are June 1 – November 15, and the Phase 2 dates are June 15 – December 15. The dates for both phases have been extended to take advantage of the opportunity to work with Scouts, faith-based and other groups that typically have a hiatus during the summer months, as well as accommodate the hotter climates in the southern tier of the country.
Time To Ride is managed and funded by the American Horse Council Marketing Alliance. The Marketing Alliance was founded by a consortium of equine-related corporations and organizations to encourage and support the growth of the U.S. horse industry. Current members of the Marketing Alliance include: Active Interest Media, American Association of Equine Practitioners, American Horse Council, Boehringer Ingelheim, Farnam, Merck, Morris Media Network, The Right Horse Partnership, Platinum Performance, Purina, US Equestrian, and Zoetis. Additional support is provided by Absorbine, American Paint Horse Association, American Society for the Prevention of Cruelty to Animals, Colorado State University, Equibrand, Horse Illustratedand Young Rider, and National Reining Horse Association.
For more information contact Molly O’Brien, Time To Ride Program Manager: firstname.lastname@example.org; 512-591-7811.
SmartWaiver is a digital waiver that can be signed at your location or online from any computer, tablet, or mobile device. It takes the place of a paper release form. The Newcomer’s information is automatically added to your Time To Ride® account – no need for you to manually enter each attendee.
Smartwaiver can help you save a lot of time, money, and effort, make the process of competing in the Challenge easier, and make participant data management easier, more accurate and secure for you.
No, but it will save you a lot of time, money and hassle.
You’ll need to spend a lot more time on the computer after your event entering Newcomer data to get credit towards the Challenge.
Definitely! Time To Ride will set it up for you, and your visiting Newcomers will be able to sign the waiver using their smart phones. All you have to do is show them the link.
Yes. Every Newcomer who has a smart phone can sign the waiver.
Yes, if you have WiFi. You need either WiFi or cell reception to access your SmartWaiver.
When you sign up for the Challenge, Time To Ride will automatically create your unique SmartWaiver and send you the link to use. No effort is required on your part.
Time To Ride recommends hanging a few signs or posters with the link clearly printed. You can simply greet visitors and ask them to type the link into their browser.
Yes. A copy will automatically be sent to you, the Newcomer, and Time To Ride as soon as it’s completed.
You can either ask each newcomer to show you the “confirmation” page that displays at the end of the signup process, or you can look in your own email account for the copy that’s automatically sent to you. It’s important to make sure Newcomers are completing the waiver so you receive credit.
You can make SmartWaiver accessible on your own laptop, tablet, or mobile device. Simply open a browser and enter your waiver’s link.
Yes! SmartWaiver makes it very easy for newcomers to complete one for him/herself and his/her child at the same time. They’ll simply enter the minor’s name and birth date, and an individual waiver for each minor will automatically be created with mom or dad’s address and contact info.
No. Whether it’s a hard copy or SmartWaiver, all waivers MUST be signed by a minor’s parent or legal guardian. The benefit of SmartWaiver is that a teacher can send the link home to parents ahead of time, and every child whose parent has completed the waiver can participate in your event and be counted towards the Challenge.