April 9, 2018, Washington, DC — The American Horse Council (AHC) is pleased to announce that Martino Flynn, LLC of Rochester, NY has been selected to manage and market the Time To Ride program for 2018. Established in 2012 and funded by AHC’s Marketing Alliance, a coalition of equine businesses and organizations, Time to Ride’s purpose is to attract non-horse owners to horses and horseback riding.
The foundation of the program is the Time To Ride Challenge, which provides dedicated marketing support and cash prizes to participating barn owners. This gives equine professionals a unique opportunity to expose a brand-new audience to horses, leading to new customers and ultimately new horse owners.
AHC President Julie Broadway said, “We are pleased to partner with Martino Flynn on the Time To Ride program. They have a very strong background in consumer marketing across a number of brands and organizations, including Boy Scouts and the golf industry. Their equine industry experience includes award-winning campaigns for Absorbine® and Equine America®, making them particularly well-suited to manage Time To Ride.”
Martino Flynn has appointed Molly O’Brien as account/program manager for Time To Ride. O’Brien is a lifelong horse enthusiast and owner, and her professional background includes editorial and marketing communications positions with the American Morgan Horse Association, International Arabian Horse Association, Equine Journal and Absorbine. “I am very excited at this opportunity to help promote and grow the equine industry. Regardless of breed or discipline, we need to join together to support the horse business overall, and Time To Ride is meant to do just that by introducing people to horses at a grassroots level. I look forward to working with barn owners and the Marketing Alliance partners to build on the Time To Ride foundation already created, and help the program flourish.”
Members of AHC’s Marketing Alliance, which provides the funding for Time To Ride, include: Active Interest Media, American Association of Equine Practitioners, American Horse Council, American Quarter Horse Association, Boehringer Ingelheim, Farnam, Merck, Morris Media Network, The Right Horse Partnership, Platinum Performance, Purina, US Equestrian, and Zoetis. Additional support is provided by Absorbine, America’s Mustang/Extreme Mustang Makeover, American Paint Horse Association, American Society for the Prevention of Cruelty to Animals, Colorado State University, Equibrand, Horse Illustrated and Young Rider, and National Reining Horse Association.
The American Horse Council was organized in 1969 to represent the horse industry in Washington before Congress and federal regulatory agencies. It is a non-profit corporation that represents all segments of the equine industry.
Martino Flynn, LLC, is a full-service, integrated marketing communications firm providing strategic insight in advertising, public relations, digital, media, and video production. Headquartered in Rochester, N.Y., the agency serves clients nationwide in the financial services, over-the-counter healthcare, medical device, telecommunications/technology, and consumer industries. Martino Flynn has received national recognition for its work and is affiliated with the Marketing & Advertising Global Network (MAGNET) and the Public Relations Society of America (PRSA).
SmartWaiver is a digital waiver that can be signed at your location or online from any computer, tablet, or mobile device. It takes the place of a paper release form. The Newcomer’s information is automatically added to your Time To Ride® account – no need for you to manually enter each attendee.
Smartwaiver can help you save a lot of time, money, and effort, make the process of competing in the Challenge easier, and make participant data management easier, more accurate and secure for you.
No, but it will save you a lot of time, money and hassle.
You’ll need to spend a lot more time on the computer after your event entering Newcomer data to get credit towards the Challenge.
Definitely! Time To Ride will set it up for you, and your visiting Newcomers will be able to sign the waiver using their smart phones. All you have to do is show them the link.
Yes. Every Newcomer who has a smart phone can sign the waiver.
Yes, if you have WiFi. You need either WiFi or cell reception to access your SmartWaiver.
When you sign up for the Challenge, Time To Ride will automatically create your unique SmartWaiver and send you the link to use. No effort is required on your part.
Time To Ride recommends hanging a few signs or posters with the link clearly printed. You can simply greet visitors and ask them to type the link into their browser.
Yes. A copy will automatically be sent to you, the Newcomer, and Time To Ride as soon as it’s completed.
You can either ask each newcomer to show you the “confirmation” page that displays at the end of the signup process, or you can look in your own email account for the copy that’s automatically sent to you. It’s important to make sure Newcomers are completing the waiver so you receive credit.
You can make SmartWaiver accessible on your own laptop, tablet, or mobile device. Simply open a browser and enter your waiver’s link.
Yes! SmartWaiver makes it very easy for newcomers to complete one for him/herself and his/her child at the same time. They’ll simply enter the minor’s name and birth date, and an individual waiver for each minor will automatically be created with mom or dad’s address and contact info.
No. Whether it’s a hard copy or SmartWaiver, all waivers MUST be signed by a minor’s parent or legal guardian. The benefit of SmartWaiver is that a teacher can send the link home to parents ahead of time, and every child whose parent has completed the waiver can participate in your event and be counted towards the Challenge.