Bigger than ever before, horse enthusiasts across the U.S come together to provide new people with horse interactions.
Georgetown, TX, July 26, 2017 – On Saturday, July 22nd, Time to Ride, an initiative of the American Horse Council Marketing Alliance, hosted the third annual National Meet a Horse Day. Calling to action participants in the Time to Ride Challenge and other horse professionals and organizations across the United States, National Meet a Horse Day is all about: meeting horses! Beginner-friendly events providing new enthusiasts with the opportunity to interact with a horse for the first time took place across the United States. Time to Ride’s largest program, the Challenge, is a nationwide contest awarding stables, clubs, and businesses (hosts) throughout the United States with their share of $100,00 in cash and prizes.
From grassroots horse owners to the American Quarter Horse Association and the American Horse Council, events were hosted by all levels of horse professionals and organizations. At its joint National Meet a Horse Day/National Day of the Cowboy event in Amarillo, Texas, the American Quarter Horse Association provided over 1,800 people with beginner-friendly horse experiences and 191 first-time rides. New people of all ages were invited to celebrate the joy of horses and the spirit of the American cowboy and cowgirl!
Back on the east coast, the American Horse Council welcomed the U.S. Park Service police horses and Klinger, famed equine member of the 3rd U.S. Infantry Regiment Old Guard Caisson Platoon, into the center of Washington, D.C. to the USDA Farmers Market. Among other prestigious roles, Klinger has served as escort to the President of the United States, and as a member of our nation’s premier Memorial Affairs and Ceremonial Unit. Visitors walking in the National Mall could pet the horses, ask questions, learn more about what the officers on mounted patrol do, and learn where to connect with a local stable. “Part of the AHC’s work is to introduce new people to horses and increase accessibility not only to the horses themselves, but the horse industry as well,” said AHC President Julie Broadway. “We felt this partnership with the USDA’s Farmers Market was a perfect opportunity to have people come meet a horse in a relaxed atmosphere.” One lucky participant was even able to win a free thirty-minute beginner riding lesson generously donated by a local stable.
The Challenge hosts were the most influential participants in National Meet a Horse Day. With everything from hay rides and horse painting to meeting horses at an ice cream parlor, there was no lack of creativity when planning engaging events for newcomers. Some host’s communities are demanding an encore. Debi O’Brien, owner of Equine LEAD LLC, located in (wherever), says of their event: “We had a great turnout for [National Meet a Horse Day] at Equine LEAD! People are asking for it to be an annual event, which is really exciting. We’ve participated annually, but not a big event like this year. The community really loved it!” Such events are the reason that hosts experience business growth by participating in the Challenge. Similar events are planned across the country throughout the remainder of the Challenge.
View an album of photos from several events here. Since 2014, the Time to Ride Challenge has introduced over 100,000 new people to horses. To learn more about becoming a Challenge host, please visit https://timetoride.wpengine.com/time-to-ride-challenge/. The Challenge runs through September 30th, and registration is free and open throughout. For more information about Time to Ride, contact firstname.lastname@example.org or call 512-591-7811.
The American Horse Council’s Marketing Alliance
Time to Ride is an initiative of the American Horse Council’s Marketing Alliance, formed to connect people with horses. It is designed to encourage horse-interested consumers to enjoy the benefits of horse activities. The AHC Marketing Alliance is made up of the following organizations: the American Association of Equine Practitioners, Active Interest Media, the American Quarter Horse Association, Farnam, Merck, Boehringer Ingelheim, Morris Media Network Equine Group, Purina Animal Nutrition LLC, Platinum Performance, United States Equestrian Federation, The Right Horse Initiative, and Zoetis. Program Partners are Absorbine, the American Paint Horse Association, ASPCA, Equibrand, the National Cutting Horse Association, the National Reining Horse Association, Lumina Media, the America’s Mustang Campaign, and Colorado State University Equine Sciences Program.
About the American Horse Council
The American Horse Council is a non-profit organization that includes all segments of the horse industry. While its primary mission is to represent the industry before Congress and the federal regulatory agencies in Washington, DC, it also undertakes national initiatives for the horse industry. Time to Ride, the AHC’s marketing alliance to connect horses and people, is such an effort. The American Horse Council hopes that Time to Ride will encourage people and businesses to participate in the industry, enjoy our horses, and support our equine activities and events. The AHC believes a healthy horse industry contributes to the health of Americans and America in many ways.
Combined, the two Time to Ride events will introduce even more new people to horses than ever before.
July 20, 2017, Georgetown, Texas – Time to Ride’s second annual Pledge to Take a Friend Riding sweepstakes will launch on National Meet a Horse Day, Saturday, July 22nd! Each initiative encourages the horse community to introduce new people to horses, and expose them to the benefits associated with horse-related activities. The best part of both of these events? The chance to win big!
National Meet a Horse Day offers beginner-friendly events held by participating Time to Ride Challenge hosts – stables, clubs, and other horse professionals – across the United States. These hosts work diligently all summer long to host events at which new people can meet horses, learn more about getting involved, and sign up for horse activities. Their efforts throughout the summer are a part of their effort to win their share of $100,000 in cash and prizes in the Time to Ride Challenge.
While the Challenge is geared toward horse professionals, the Pledge to Take a Friend Riding sweepstakes invites amateur owners, riders, and equestrians of all backgrounds across the country to join the Time to Ride movement by introducing friends and family, who aren’t currently involved with horses, to the benefits of horse activities. The winner of the sweepstakes will receive a Horse Crazy Trip for two to Lexington, Kentucky, including participation for one in a clinic with Dan James from Double Dan Horsemanship. To enter, simply pledge to take a friend riding.* The sweepstakes runs through September 16, 2017.
National Meet a Horse Day will celebrate and welcome new horse enthusiasts and the creation of more horse-human relationships. Horse professionals nationwide have created beginner friendly events with aspirations to introduce their local community to the benefits of interacting with horses. The fourth Saturday in July delivers the perks associated with the height of summer- great weather, more free time for new activities, and the approaching return to school, making this an opportune time to meet horses and attend a National Meet a Horse Day event.
“The decision to kick-off both the Pledge and National Meet a Horse Day on July 22nd came from our goal to include both Challenge hosts and the general public in the effort to increase participation in the equine community,” says Christie Schulte, Marketing Manager. “It only makes sense to unite all of us toward the same purpose. We wanted to reward our hosts, who are doing a fantastic job in the Challenge, as well as the average equestrian looking to share their passion with their loved ones. It’s a win-win for everyone!”
Equestrian celebrities including Al Dunning are also taking the Pledge: “Introducing new people to riding means more people will enjoy our horses, our sport, and make for a healthy future of the horse industry,” says Dunning. Dan James voiced his support: “I love sharing horsemanship with new riders and helping them view the sport as something everyone can take part in and enjoy!”
Since 2014, the Challenge alone has introduced 100,000 new people to the benefits of horses. These newcomers are becoming the next generation of riders, owners, members, clients, and participants in the horse industry. The Challenge runs through September 30th, and registration is free and open throughout. To learn more about the Pledge, visit timetoride.wpengine.com/pledge. Please visit the website or contact email@example.com for questions.
*No purchase necessary. Open to legal residents of the 50 United States and D.C., age 18 or older. Void where prohibited. Odds of winning depend on number of entries received. Sweepstakes ends at 5:00 p.m. ET on September 16, 2017. For full official rules and to enter, visit timetoride.wpengine.com/pledge. Sponsored by American Horse Council dba Time to Ride, 1616 H Street NW, 7th Floor, Washington, DC 20006.
The American Horse Council’s Marketing Alliance
Time to Ride is an initiative of the American Horse Council’s Marketing Alliance, formed to connect people with horses. It is designed to encourage horse-interested consumers to enjoy the benefits of horse activities. The AHC Marketing Alliance is made up of the following organizations: American Association of Equine Practitioners, Active Interest Media, American Quarter Horse Association, Farnam, Merck, Boehringer Ingelheim, Morris Media Network Equine Group, Purina Animal Nutrition LLC, Platinum Performance, The Right Horse Initiative, US Equestrian, and Zoetis. Program Partners are Absorbine, American Paint Horse Association, ASPCA, Equibrand, National Reining Horse Association, Lumina Media, America’s Mustang Campaign, and Colorado State University Equine Sciences Program.
About the American Horse Council
The American Horse Council is a non-profit organization that includes all segments of the horse industry. While its primary mission is to represent the industry before Congress and the federal regulatory agencies in Washington, DC, it also undertakes national initiatives for the horse industry. Time to Ride, the AHC’s Marketing Alliance to connect horses and people, is such an effort. The American Horse Council hopes that Time to Ride will encourage people and businesses to participate in the industry, enjoy our horses, and support our equine activities and events. The AHC believes a healthy horse industry contributes to the health of Americans and America in many ways.
SmartWaiver is a digital waiver that can be signed at your location or online from any computer, tablet, or mobile device. It takes the place of a paper release form. The Newcomer’s information is automatically added to your Time To Ride® account – no need for you to manually enter each attendee.
Smartwaiver can help you save a lot of time, money, and effort, make the process of competing in the Challenge easier, and make participant data management easier, more accurate and secure for you.
No, but it will save you a lot of time, money and hassle.
You’ll need to spend a lot more time on the computer after your event entering Newcomer data to get credit towards the Challenge.
Definitely! Time To Ride will set it up for you, and your visiting Newcomers will be able to sign the waiver using their smart phones. All you have to do is show them the link.
Yes. Every Newcomer who has a smart phone can sign the waiver.
Yes, if you have WiFi. You need either WiFi or cell reception to access your SmartWaiver.
When you sign up for the Challenge, Time To Ride will automatically create your unique SmartWaiver and send you the link to use. No effort is required on your part.
Time To Ride recommends hanging a few signs or posters with the link clearly printed. You can simply greet visitors and ask them to type the link into their browser.
Yes. A copy will automatically be sent to you, the Newcomer, and Time To Ride as soon as it’s completed.
You can either ask each newcomer to show you the “confirmation” page that displays at the end of the signup process, or you can look in your own email account for the copy that’s automatically sent to you. It’s important to make sure Newcomers are completing the waiver so you receive credit.
You can make SmartWaiver accessible on your own laptop, tablet, or mobile device. Simply open a browser and enter your waiver’s link.
Yes! SmartWaiver makes it very easy for newcomers to complete one for him/herself and his/her child at the same time. They’ll simply enter the minor’s name and birth date, and an individual waiver for each minor will automatically be created with mom or dad’s address and contact info.
No. Whether it’s a hard copy or SmartWaiver, all waivers MUST be signed by a minor’s parent or legal guardian. The benefit of SmartWaiver is that a teacher can send the link home to parents ahead of time, and every child whose parent has completed the waiver can participate in your event and be counted towards the Challenge.